LEADS-FAQs

LEADS is the industry’s only solution to meeting all your client’s by engaging anonymous website visitors in real time of them visiting the site

How does LEADS work?

The LEADS tagis placed on the customer’s website. Our LEADS technology can identify 40-60% of anonymous visitors.

Is this the same as a Facebook or Google retargeting  pixel?

No. Our technology goes one step further by identifying the person behind the visit and not just the cookie or IP address.

What attributes are captured?

With a 99% accuracy, we capture name, address, email, phone, mobile ad ID (MAID), referring URL, and the URL path during the visit.

Who owns the  data?

You. The data is captured in real-time into your campaign and is available for download at any time.

What marketing  channels are available?

Direct mail, phone, email, SMS/Text, Facebook, and
Instagram. *Including like audience creation

Do I have to download a software?

No software download required. The LEADS dashboard is easily accessible from any web browser.

Can I use this with my CRM?

Yes, by combining our data with your CRM, we will fill in the missing data so you can have a complete overview of your customers and expand your sales engagement.

What is MAID? (Mobile Advertising ID)

A Mobile Advertising ID (MAID) can be
used to advertise your campaigns within
a consumer’s phone apps. Mobile Advertising appears on mobile devices, smartphones, and tablets with wireless connections—it can look like SMS text message ads, banner ads, or videos that appear embedded on mobile websites,in-apps, or games.

Highly targeted, mobile advertising allows advertisers to provide personalized content to their desired audience, based on individuals’ location, browsing, and buying habits.

Do I have to use a specific marketing agency or tool?

Absolutely not, we understand that there are infinite variations of campaigns and needs in the application.

How long until I can market to LEADS Clients?

Identified visitors get queued up immediately for all marketing channels via API or our export feature. Facebook and Instagram audiences could see the social ads within 24 hours or less!

Is there a commitment required?

No, we have a 14 Day FREE Trial to show the traffic you are missing out on. We also find a commitment makes the customer feel tied down. We know when you see your success from LEADS you will not want to market without it. We do offer 10% off if you purchase an annual contract.

Is this legal?

Yes, our product is being used by some of the largest companies in the United States. It has been thoroughly vetted by one of the top privacy law firms in the country.

To sum it up, What do I get with LEADS?

Access to your website visitors contact
information by first name, last name, email
address, physical address, webpages visited,
phone number (when not on National Do Not
Call Registry), and more.

Sort and Filter options for your newly
identified customers by date, address, name,
email, phone number and more.

Export your identified visitor list to an Excel format or through our custom API for your marketing and more with a simple click of a button.

Website page logs reveal where your
identified visitors navigated throughout your
website.

Form fails leads delivered to the dashboard or your CRM. These leads are from visitors on your website who clicked on one of your submittal forms or add to cart buttons and did not fully complete their order or submission.

Have more questions?

Reach out to our team directly at LEADS@Fuel4closers.com

How does LEADS compare to IP and Cookie tracking programs?

Glad you asked. On the surface, all three have a similar goal to know who is on your website. With that in mind, we can break down the three strategies to show why LEADS is the obvious choice when trying to remarket to anonymous website visitors.

Feature LEADS IP Cookie
Number of data points used to collect data 12 1 1
Number of filter options Endless 0 0
Works with mobile apps
Syncs profile info across browsers
GDPR Compliant
CCPA Compliant
DNCR Compliant
NCOA Compliant
Accurate location reporting
Remains consistent over time
Ability to blacklist & whitelist referring domains
Ability to blacklist & whitelist referring zip codes

Why Cookie-Based Advertising Will not Work

  • Over 66% of mobile devices do not accept cookies, which results in missing out on a ton of mobile
  • Cookies are only effective if the same person uses the same browser, and same device all the time, because cookies do not move from one device to the next. And, if a new consumer browses on the same computer, the information will be tainted.
  • Cookies are easily removed by the users, and in some cases automatically removed with installed security

The Flaws with IP Address-Based Marketing

  • IP addresses have no correlation with a specific geographical
  • Some IP addresses change physical location every
  • Some ISPs and networks use a dynamic IP allocation for its users, creating a different IP

WHAT IS RETARGETING ADVERTISING?

Retargeting is a form of online advertising that uses data to re-engage potential leads or customers who leave your website without converting. Retargeting ads are designed to help advertisers reach visitors who don’t convert right away. These campaigns are effective because they allow advertisers to target engaged customers with a highly relevant ad. Retargeting delivers strong results for increased awareness, website traffic and conversion rates.

Reach

For most websites, on average, only 2% of web traffic converts on the first visit. Retargeting ads are designed to help advertisers and brands reach the 98% of visitors who don’t convert right away (Monetate, 2020).
It’s rare for a visitor to convert on their first website visit. Retargeting ads provide multiple opportunities to make an impression.

THE BENEFITS OF RETARGETING ADVERTISING

    • Increase Brand Exposure

Serve ads strategically, to achieve greater impact and help customers move through the marketing funnel quickly.

    • Reach the Right Audience

Focus ad spend only on customers that have expressed interest and are more likely to convert.

    • Improve Cost Effectiveness

Reach customers who have already been to your website at least once and are all that much closer to taking action.

WHAT IS DISPLAY ADVERTISING?

Digital display ads are banner or rich media ads with text, images, flash, video, or audio, that appear in social media platforms. More impactful display leverages video, high resolution images, and a variety of rich media to catch the attention of viewers, encourage them to click-through to a landing page and take action. LEADS captures these opportunities with a full view of the customers information to increase engagement, retention, and conversion.

So how do you effectively capture anonymous users’ data? These three strategies can help you jumpstart your full-cycle personalization efforts:

  1. Identify users before they identify themselves.
  1. Incentivize people to sign up.
  1. Use smart capture forms. Smart capture forms collect valuable data on customer interactions, such as time of day, location, purchase history, and whether they’re about to leave the site. This information can inform the way you push customized notifications and materials in the future. You can also insert personalized content or product recommendations into these forms to add extra value.

When you engage anonymous users effectively, you put them on the path to becoming loyal brand allies. Demonstrating that you’re paying attention to them from the outset lays the foundation for future interactions.
If you cater to their preferences, they’ll be more than happy to get those SMS messages and emails from you. You’ll have the privilege of selling to a qualified, captivated audience — not just a captive one.

 

DNCR

The National Do Not Call Registry is a database maintained by the United States federal government, listing the telephone numbers of individuals and families who have requested that telemarketers not contact them.

NCOA

National Change of Address (NCOALink) “is a secure dataset of approximately 160 million permanent change-of-address (COA) records consisting of the names and addresses of individuals, families and businesses who have filed a change-of-address with the USPS”.[1] It is maintained by the United States Postal Service and access to it is licensed to service providers and made available to mailers.

CaaS

Compliance as a Service (CaaS) is a cloud service level agreement (SLA) that specified how a managed service provider (MSP) will help an organization meet its regulatory compliance mandates. Compliance support services in the cloud are often used by large organizations that operate in highly regulated industries such as healthcare, banking and finance. The goal of Compliance as a Service is to reduce an organization’s compliance burden by outsourcing compliance management tasks to a third-party that has the resources required to meet regulatory requirements in a more cost-effective manner.

GDPR

What Is the General Data Protection Regulation (GDPR)? The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU)

CCPA

The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that regulates how businesses all over the world are allowed to handle the personal information (PI) of California residents.

PII

Personal identification numbers: social security number (SSN), passport number, driver’s license number, taxpayer identification number, patient identification number, financial account number, or credit card number. Personal address information: street address, or email address. Personal telephone numbers.